University Advancement will build and maintain relationships with loyalty and integrity to raise funds and foster communication by sustaining tradition and advancing Texas State University-San Marcos.
| Goal 1
| Through integrated and cross-sectional thinking, University Advancement will identify internal and external stakeholders to open doors, build relationships and offer and solicit feedback in order to support the academic endeavor. | |
| Goal 2
| University Advancement will strengthen relationships with constituents through education, re-engagement, and shared experiences, all of which connect to the University vision, in order to cultivate future giving opportunities and investments. | |
| Goal 3
| University Advancement will solicit funds, matching interest of donors with university priorities. | |
| Goal 4
| University Advancement’s commitment is to consistently acknowledge, thank and recognize all donors and ensure their gifts are used for intended purposes. |