Prospect Research

Purpose:

Texas State University Office of Prospect Research and Management’s primary responsibility is to expand and refine the prospect pools of alumni and friends of the university. In addition, this office assists management in the process of tracking and monitoring relationships between university staff and university constituents.

Mission:

The mission of the Texas State University Office of Prospect Research and Management is to support the University's advancement efforts by providing actionable intelligence to assist university representatives to build, maintain and strengthen relationships that lead to private gifts. This intelligence is used to qualify prospects and to help target the right donors at the right times by assisting in pinpointing the philanthropic interests of our constituents so the university can present mutually-beneficial giving opportunities.

Prospect Research:

Prospect research is a process of examining publicly available information regarding people, companies and foundations. This procedure includes identifying, screening and rating potential donors, data mining and analytics. We collect, evaluate, analyze, organize and disseminate this information in a way that maximizes its usefulness in making decisions that help match potential donors to University funding priorities. Through these efforts we identify new potential donors, find indicators of prospects’ interests, willingness and capacity to give, and provide information to development personnel that can be strategically applied throughout the development cycle.

Prospect Management

Prospect management in University Advancement is the method used to monitor the assignment of prospective donors, and the tracking and analysis of significant moments in the relationship between those prospects and the university that might lead toward a gift to Texas State. Prospect management works with development officers and management personnel to report and evaluate information so the fundraising process is systematic, accountable and measurable.

For more information, please contact Charles McInnis at 512-245-8549 or via e-mail at cm73@txstate.edu

As members of the American Prospect Research Association (APRA) we adhere to the following guidelines: